
Whether your company provides a local product or service, or your have an national market, a search engine marketing strategy should be playing an important role in your overall marketing campaign. As the internet grows it is ever increasingly important to be found through any one of the major search engines through website marketing. There are millions of websites in the UK alone, and each of these has many pages. Google currently indexes over 8 billion web pages and with Yahoo! and MSN close on their heels, they are all under pressure to index further. This gives us some idea of how important it is to implement a search engine marketing strategy as comprehensively as possible.